Similar web

According to (similarweb.com) Hello Fresh is UK’s leading recipe box with 1.9 million visitors on mobile and desktop. The most important factor is quality over quantity, and how much time on page visitors spend indicates how much they are interested in the content. The average time on Hello Fresh website UK in December 2021 is around 4 minutes, with 6 pages per session, showing good engagement with the website.

A high bounce rate (45.82%) indicates customers losing interest on the first page.

Organic channel traffic is very high, 77.71% compared to 22.29% coming from searching keywords on desktop indicated very good searching engine optimization. Concentrating on the leading channel which gives the best traffic, for Hello Fresh is YouTube with 43.45% and Facebook with 25.42% and has lower traffic in other social media networks.

Recommendation:

Company website analysis shows a very good direction on increasing brand awareness worldwide and SEO, regularly website analysing will help to stay up to date with customers’ needs, focusing on favourite recipes, developing and creating high-quality pictures and videos will develop social media interaction.

Focusing on future trends in the food industry like to hit begging of the year with more vegan options for Veganuary.